H3: How do you write SEO friendly content? H3: How long should an SEO article be? H3: How do you optimize images for SEO? H3: How do you measure the effectiveness of SEO writing? Provide brief answers to these common questions related to SEO writing. Table 2: Article with HTML formatting SEO Writing: How to Write for SEO (10 Easy Steps for Writers)
SEO writing is the process of writing content that search engines can easily understand. This is done by intelligently adding search phrases or keywords in your content without doing keyword stuffing.
SEO writing is also known as SEO copywriting or search engine optimization writing.
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Why is SEO writing important?
SEO writing is important because Google gets an estimated 3.5 billion searches per day. This means your customers are most certainly using Google to find information.
Additionally, once you rank on the first page of Google for your target keywords, youre getting free, recurring, and highly relevant traffic to your website.
In other words, SEO = money in the bank.
As paid advertising costs rise and social media engagement becomes harder and harder to come by, organic traffic continues to dominate as one of the most important marketing channels any modern business can invest in.
So how do you get those coveted organic page #1 rankings?
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Luckily for you, the process I use is fairly simple and easy to follow.
Once I finish my keyword research and know what keyword(s) Im targeting, every article I publish on my blog goes through the following seven SEO writing steps:
Choose your keywords (both head and long tail keywords)
The first step before writing new content is to decide which keywords to target. This process is known as keyword research and its very important for a simple reason.
You need to write content around topics that people search for and keyword research will tell you that.
When you do your keyword research, the outcome will be a set of SEO keywords both head (or focus keywords) and long tail keywords that people type in search engines.
The The head keywords are usually one or two words long and have a high search volume and competition. For example, "SEO" or "content marketing".
The long tail keywords are usually three or more words long and have a lower search volume and competition. For example, "how to write SEO content" or "best content marketing tools".
While head keywords are more generic and broad, long tail keywords are more specific and narrow. They also tend to have a higher conversion rate because they match the user's intent better.
So how do you find the best keywords for your topic?
There are many tools and methods you can use, but here are some of the most popular ones:
Google Keyword Planner: This is a free tool from Google that shows you the monthly search volume, competition, and suggested bid for any keyword. You can also use it to generate keyword ideas based on your seed keyword or website.
Google Trends: This is another free tool from Google that shows you the popularity and seasonality of any keyword over time. You can also use it to compare different keywords and see their regional interest.
Google Search Console: This is a free tool from Google that shows you the performance of your website in Google search. You can use it to see which keywords are driving traffic to your website and how they rank.
SEMrush: This is a paid tool that offers a comprehensive suite of features for SEO, including keyword research, competitor analysis, site audit, rank tracking, and more. You can use it to find keyword opportunities, analyze your competitors' strategies, and optimize your website.
Ahrefs: This is another paid tool that offers a similar set of features as SEMrush, but with a stronger focus on backlinks. You can use it to find keyword ideas, analyze your competitors' backlinks, and monitor your website's health.
Once you have a list of potential keywords, you need to evaluate them based on their relevance, difficulty, and opportunity. You want to choose keywords that are relevant to your topic, not too hard to rank for, and have enough search volume and potential traffic.
Craft your page title
The next step is to write a catchy and SEO-friendly title for your page. Your title is one of the most important elements of your SEO writing because it tells both the users and the search engines what your page is about.
Your title also appears in the search results as the clickable headline that attracts the users' attention. Therefore, you want to make sure that your title is clear, compelling, and includes your main keyword.
Here are some tips on how to write a good title for SEO:
Use your main keyword as close to the beginning as possible. This helps to signal relevance and match the user's query.
Use modifiers like "how to", "best", "guide", "tips", etc. to make your title more specific and appealing.
Use numbers, brackets, or parentheses to add curiosity and urgency. For example, "How to Write SEO Content in 10 Easy Steps (2023 Guide)" or "7 Best Content Marketing Tools You Need to Try [Updated]".
Keep your title between 50-60 characters long. This is the optimal length for most search engines to display your title without truncating it.
Use title case for your title. This means capitalizing the first letter of each word except for articles, conjunctions, and prepositions.
An example of a good title for this article would be:
SEO Writing: How to Write for SEO (10 Easy Steps for Writers)
Create an SEO Friendly URL (add your main keyword)
The third step is to create a short and descriptive URL for your page. Your URL is another important element of your SEO writing because it helps the users and the search engines to understand the structure and hierarchy of your website.
Your URL also appears in the search results as the green text below your title. Therefore, you want to make sure that your URL is easy to read, memorable, and includes your main keyword.
Here are some tips on how to create a good URL for SEO:
Use hyphens (-) to separate the words in your URL. This makes it easier to read and avoids confusion with other symbols.
Use lowercase letters for your URL. This avoids case sensitivity issues and makes it consistent with most websites.
Use your main keyword in your URL. This helps to signal relevance and match the user's query.
Avoid using stop words like "a", "the", "and", etc. in your URL. These words add no value and make your URL longer.
Avoid using dynamic or random parameters in your URL. These make your URL hard to understand and track.
Keep your URL as short as possible. This makes it easier to remember and share.
An example of a good URL for this article would be:
Write the content (long enough)
The fourth step is to write clear and comprehensive content that answers the search intent and provides value to the readers. Your content is the core of your SEO writing because it delivers the information that the users are looking for.
Your content also determines how long the users stay on your page and how likely they are to take action. Therefore, you want to make sure that your content is engaging, useful, and persuasive.
Here are some tips on how to write good content for SEO:
Write for your audience, not for the search engines. This means using a conversational tone, utilizing personal pronouns, keeping it simple, engaging the reader, using the active voice, keeping it brief, using rhetorical questions, and incorporating analogies and metaphors.
Write long enough content to cover your topic in depth. This means providing enough details, examples, facts, statistics, quotes, etc. to answer the user's query and satisfy their needs. There is no exact word count for SEO writing, but generally speaking, longer content tends to rank better than shorter content.
Write original and unique content that adds value to your niche. This means avoiding plagiarism, duplication, or spinning of other sources. You can use tools like Copyscape or Grammarly to check your content for originality and quality.
Write scannable and skimmable content that is easy to read and digest. This means using short paragraphs, bullet points, numbered lists, tables, charts, images, etc. to break up your text and highlight the key points.
Write actionable and persuasive content that motivates the reader to take the next step. This means using clear and compelling calls to action (CTAs) that tell the reader what to do next. For example, "Download our free guide", "Sign up for our newsletter", "Contact us today", etc.
An example of a good content for this article would be:
You already know what SEO writing is and why it's important for your website. Now let's dive into the 10 easy steps you need to follow to write SEO-friendly content that ranks well on Google. Add your keywords in the first paragraph
The fifth step is to use your main keyword and some variations in the first paragraph of your content. This helps to signal relevance and optimize for featured snippets.
Featured snippets are the boxes that appear at the top of the search results, showing a brief answer to the user's query. They are also known as "position zero" because they rank above the organic results.
Getting featured snippets can boost your traffic, authority, and credibility, as well as increase your chances of getting voice search results.
One of the factors that Google considers when choosing a featured snippet is the presence of the keyword in the first paragraph. Therefore, you want to make sure that you use your main keyword and some variations or synonyms in the first paragraph.
However, you don't want to overdo it and stuff your keywords unnaturally. You want to use them in a way that makes sense and flows well with your content.
An example of a good first paragraph for this article would be:
You already know what SEO writing is and why it's important for your website. Now let's dive into the 10 easy steps you need to follow to write SEO-friendly content that ranks well on Google. Create headings using long-tail keywords
The sixth step is to use long-tail keywords and LSI keywords in your headings to structure your content and cover related topics.
Long-tail keywords are keywords that are more specific and less competitive than head keywords. They usually consist of three or more words and have a lower search volume but a higher conversion rate.
LSI keywords are keywords that are semantically related to your main keyword. They are not synonyms but rather words that are commonly associated with your topic. For example, if your main keyword is "SEO writing", some LSI keywords could be "SEO copywriting", "SEO content", "SEO tips", etc.
Using long-tail keywords and LSI keywords in your headings can help you to:
Rank for more keywords and variations that users might search for.
Improve the relevance and quality of your content by covering different aspects of your topic.
Enhance the user experience and readability of your content by providing a clear outline and hierarchy.
Here are some tips on how to create good headings using long-tail keywords and LSI keywords:
Use H2, H3, and H4 tags to create subheadings for your content. H1 tag should be reserved for your main title only.
Use long-tail keywords and LSI keywords that match the user's intent and answer their questions. For example, if your main keyword is "SEO writing", some long-tail keywords and LSI keywords you could use are "how to write SEO content", "SEO writing tips", "SEO writing examples", etc.
Use modifiers like "best", "guide", "tips", "examples", etc. to make your headings more specific and appealing.
Use numbers, brackets, or parentheses to add curiosity and urgency. For example, "How to Write SEO Content in 10 Easy Steps (2023 Guide)" or "7 Best SEO Writing Tips You Need to Know [Updated]".
Keep your headings between 10-15 words long. This is the optimal length for most search engines to display your headings without truncating them.
An example of good headings using long-tail keywords and LSI keywords for this article would be:
How to Write SEO Content in 10 Easy Steps (2023 Guide)
Choose your keywords (both head and long tail keywords)
Craft your page title
Create an SEO Friendly URL (add your main keyword)
Write the content (long enough)
Add your keywords in the first paragraph
Create headings using long-tail keywords
How to find long-tail keywords and LSI keywords
How to use long-tail keywords and LSI keywords in your headings
Add LSI-related keywords to your content
The seventh step is to use LSI keywords and synonyms throughout your content to avoid keyword stuffing and improve semantic relevance.
Keyword stuffing is the practice of repeating the same keyword over and over again in your content. This can harm your SEO and user experience because it makes your content unnatural, spammy, and irrelevant.
Semantic relevance is the degree to which your content matches the meaning and context of the user's query. This can improve your SEO and user experience because it makes your content more accurate, relevant, and useful.
Using LSI keywords and synonyms can help you to:
Avoid keyword stuffing by using different variations of your main keyword.
Improve semantic relevance by using words that are related to your topic and the user's intent.
Rank for more keywords and variations that users might search for.
Here are some tips on how to use LSI keywords and synonyms in your content:
Use tools like LSI Graph, Google Keyword Planner, or Google Related Searches to find LSI keywords and synonyms for your main keyword.
Use LSI keywords and synonyms naturally and sparingly in your content. Don't force them or overuse them.
Use LSI keywords and synonyms in different parts of your content, such as the introduction, body, conclusion, headings, subheadings, etc.
An example of using LSI keywords and synonyms in this article would be:
You already know what SEO writing is and why it's important for your website. Now let's dive into the 10 easy steps you need to follow to write SEO-friendly content that ranks well on Google.
The first step before writing new content is to decide which keywords to target. This process is known as keyword research and it's very important for a simple reason.
You need to write content around topics that people search for and keyword research will tell you that.
When you do your keyword research, the outcome will be a set of SEO keywords both head (or focus keywords) and long tail keywords that people type in search engines.
The head keywords are usually one or two words long and have a high search volume and competition. For example, "SEO" or "content marketing".
The long tail keywords are usually three or more words long and have a lower search volume and competition. For example, "how to write SEO content" or "best content marketing tools".
While head keywords are more generic and broad, long tail keywords are more specific and narrow. They also tend to have a higher conversion rate because they match the user's intent better.
So how do you find the best keywords for your topic?
There are many tools and methods you can use, but here are some of the most popular ones:
Google Keyword Planner: This is a free tool from Google that shows you the monthly search volume, competition, and suggested bid for any keyword. You can also use it to generate keyword ideas based on your seed keyword or website.
Google Trends: This is another free tool from Google that shows you the popularity and seasonality of any keyword over time. You can also use it to compare different keywords and see their regional interest.
Google Search Console: This is a free tool from Google that shows you the performance of your website in Google search. You can use it to see which keywords are driving traffic to your website and how they rank.
SEMrush: This is a paid tool that offers a comprehensive suite of features for SEO, including keyword research, competitor analysis, site audit, rank tracking, and more. You can use it to find keyword opportunities, analyze your competitors' strategies, and optimize your website.
Ahrefs: This is another paid tool that offers a similar set of features as SEMrush, but with a stronger focus on backlinks. You can use it to find keyword ideas, analyze your competitors' backlinks, and monitor your website's health.
Once you have a list of potential keywords, you need to evaluate them based on their relevance, difficulty, and opportunity. You want to choose keywords that are relevant to your topic, not too hard to rank for, and have enough search volume and potential traffic.
Link to other pages on your website using relevant anchor text
The eighth step is to use internal links to connect your pages and improve user experience and crawlability.
Internal links are links that point from one page on your website to another page on your website. They are different from external links, which are links that point from your website to another website.
Using internal links can help you to:
Improve the user experience and navigation of your website by providing more information and resources for the readers.
Improve the crawlability and indexability of your website by helping the search engines discover and understand your pages.
Improve the authority and ranking of your website by distributing the link juice and page rank among your pages.
Here are some tips on how to use internal links in your content:
Use relevant and descriptive anchor text for your internal links. This means using words or phrases that describe the content of the page you are linking to. For example, instead of using "click here" or "read more", use something like "learn how to write SEO content" or "check out our SEO writing guide".
Use internal links naturally and sparingly in your content. Don't force them or overuse them.
Use internal links to link to related pages or topics on your website. For example, if you are writing about SEO writing, you can link to other pages that cover SEO basics, SEO tools, SEO examples, etc.
An example of using internal links in this article would be:
If you want to learn more about SEO basics, you can check out our . It will teach you everything you need to know about how search engines work, how they rank websites, and what factors affect your SEO. Demonstrate your Expertise and Authority on the subject (E-A-T)
The ninth step is to show your credibility and trustworthiness by adding author bio, credentials, sources, testimonials, etc.
E-A-T stands for Expertise, Authority, and Trustworthiness. It is a concept that Google uses to evaluate the quality and reliability of a website and its content.
E-A-T is especially important for topics that affect the health, safety, or well-being of the users, such as medical, financial, or legal information. These topics are known as YMYL (Your Money or Your Life) topics.
Showing your E-A-T can help you to:
Improve the user experience and confidence of your website by providing accurate and helpful information.
Improve the ranking and visibility of your website by meeting the quality standards of Google.
Improve the reputation and authority of your website by establishing yourself as an expert in your niche.
Here are some tips on how to show your E-A-T in your content:
Add an author bio at the end of your content that includes your name, photo, credentials, experience, and social media links.
Add sources and references for any facts, statistics, quotes, or claims that you use in your content. Use reputable and authoritative sources such as academic journals, government websites, or industry publications.
Add testimonials or reviews from your customers or clients that showcase your results, benefits, or achievements.
Add badges or logos of any awards, certifications, or memberships that you have in your niche.
An example of showing E-A-T in this article would be:
About the Author: John Smith is a professional SEO writer and content marketer with over 10 years of experience. He has written for some of the top websites in the SEO industry, such as Moz, Ahrefs, and SEMrush. He holds a Master's degree in Digital Marketing from ABC University and a Google Analytics certification. You can follow him on Twitter @johnsmith or visit his website at www.johnsmith.com. Add and Optimize images
The tenth and final step is to use images to enhance your content and optimize them for SEO by adding alt text, captions, file names, etc.
Images are a great way to make your content more attractive, engaging, and informative. They can help you to illustrate your points, provide visual examples, or break up the monotony of text.
However, images can also affect your SEO and page speed if they are not optimized properly. Therefore, you want to make sure that your images are relevant, high-quality, and SEO-friendly.
Here are some tips on how to use and optimize images in your content:
Use relevant and original images that support your content and message. Avoid using generic or irrelevant images that add no value or distract the reader.
Use high-quality and clear images that are easy to see and understand. Avoid using blurry, pixelated, or distorted images that reduce the quality of your content.
Use compressed and resized images that are appropriate for your content and layout. Avoid using oversized or heavy images that slow down your page load time and affect your SEO and user experience.
Use alt text for your images that describes the content and purpose of the image. Alt text is a text alternative that is displayed when the image cannot be loaded or accessed by the user or the search engine. It helps to improve the accessibility and SEO of your website.
Use captions for your images that provide additional information or context for the image. Captions are optional but they can help to improve the readability and engagement of your content.
Use descriptive and keyword-rich file names for your images that reflect the content and topic of the image. File names are another way to signal relevance and optimize for SEO.
An example of using and optimizing an image in this article would be:
Caption: A laptop with a document titled SEO Writing
Conclusion
SEO writing is not as hard as it sounds. You just need to follow some simple steps and best practices to create content that is both user-friendly and search engine-friendly.
In this article, we have covered the 10 easy steps you need to follow to write SEO-friendly content that ranks well on Google. They are:
Choose your keywords (both head and long tail keywords)
Craft your page title
Create an SEO Friendly URL (add your main keyword)
Write the content (long enough)
Add your keywords in the first paragraph
Create headings using long-tail keywords
Add LSI-related keywords to your content
Link to other pages on your website using relevant anchor text
Demonstrate your Expertise and Authority on the subject (E-A-T)
Add and Optimize images
If you follow these steps, you will be able to write SEO-friendly content that attracts more traffic, leads, and sales to your website.
Now it's your turn. What are some of the topics you want to write about? How do you plan to apply these steps to your SEO writing? Let us know in the comments below.
FAQs
What is SEO writing?
SEO writing is the process of writing content that search engines can easily understand. This is done by intelligently adding search phrases or keywords in your content without doing keyword stuffing.
How do you write SEO friendly content?
You write SEO friendly content by following some simple steps and best practices, such as choosing your keywords, crafting your title, creating an SEO friendly URL, writing clear and comprehensive content, adding keywords in the first paragraph, creating headings using long-tail keywords, adding LSI-related keywords, linking to other pages, demonstrating your expertise and authority, and adding and optimizing images.
How long should an SEO article be?
There is no exact word count for an SEO article, but generally speaking, longer content tends to rank better than shorter content. This is because longer content can cover more aspects of the topic, provide more value to the readers, and signal more authority and expertise. However, the length of an SEO article also depends on the type of content, the purpose of the content, the audience of the content, and the competition of the topic. The best way to determine how long an SEO article should be is to analyze the top-ranking pages for your target keyword and and see how long they are. Then, try to match or exceed their length while providing better quality and value.
How do you optimize images for SEO?
You optimize images for SEO by following some simple steps and best practices, such as using relevant and original images, using high-quality and clear images, using compressed and resized images, using alt text, using captions, and using descriptive and keyword-rich file names.
How do you measure the effectiveness of SEO writing?
You measure the effectiveness of SEO writing by using some tools and metrics, such as Google Analytics, Google Search Console, SEMrush, Ahrefs, etc. These tools can help you to track and analyze various aspects of your SEO writing, such as traffic, ranking, conversions, bounce rate, dwell time, etc. By monitoring these metrics, you can see how well your SEO writing is performing and what areas need improvement. 44f88ac181
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